You will all recall the huge fire that broke out earlier this month in the Simonsig mountain, and threatened to destroy farms in the Simondium and Franschhoek area. Simondium farmers approached Cedrico Rhode, the Branch Manager of the Simondium Agrimark to serve as a collection point for donations. Because the firefighters were battling the huge fire to protect the safety of those farming and living in the adjacent area, Cedrico showed compassion by immediately donating water and cooldrinks as well as chocolate bars.
When this disaster became known to AJ Griesel, Kaap Agri’s Director of Agri and Retail, he immediately started a whatsApp group and Kaap Agri’s 24-hour Expressmark in Simondium were requested to be of assistance during the night and to make their facilities available to the firefighters. Jason Abrams, the Managing Director: TFC also joined forces and fully supported this team effort in a big way. Members of Kaap Agri’s Exco made personal contributions which made it possible to make more bottles of water available. Cedrico Rhode and his team went beyond the extra mile to give their support and ensure that the drinks and other goods were delivered to the firefighters.
According to AJ it was wonderful to experience the caring spirit of the Kaap Agri “Mens-Mense.” Within minutes the cell phone group raced into action in order to assist the firefighting teams who were struggling to keep the fire at bay, and away from farms in the vicinity. Fortunately, due to favourable weather conditions, the firefighters were able to bring the fire under control without serious damage to the adjacent areas.
Through this team effort the Kaap Agri personnel showed that they really care and this was an excellent example of “if you Win, I Win.”