The Fuel Company strives to be a market leader in the independent fuel retail sector of South Africa.
By taking inspiration from the corporate support structure and people-driven company culture of Kaap Agri, The Fuel Company places its customers’ needs at the forefront of its operations.
Our established and growing footprint of service stations enables us to deliver fuel, convenience retail, and food services to a broad customer base that includes the transport and agricultural sector, as well as the general public.
We’ve adopted a multi-brand and multi-supplier approach that allows us to truly tap into the needs of the market and customise an offering relevant to specific customer needs, ranging from traditional cooked meals to a quick coffee that will re-energise a weary traveller. As such, we have established partnerships with a number of brands, including major fuel, convenience stores, and food service brands. We have selected our partners based on region-specific customer expectations, location, infrastructure, experience, and relevance to the specific market.
We leverage our group’s over 100 years’ worth of experience supporting the community and our partnerships with trusted fuel brands to offer a reliable, friendly, and safe fuel and convenience experience.
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