WHY WE EXIST
Kaap Agri’s stakeholders should all be better off because we exist, than they would have been if Kaap Agri did not exist.
Kaap Agri’s current values, which will never change, incorporate the spirit in which it strives to realise the reason for its existence and includes the following:
The quality of being honest and fair
The skill, good judgment and polite behavior that is expected from a person who is trained to do a job well
Maintaining an effective customer relations and service program
To account for its activities, accept responsibility for them, and to disclose the results in a transparent manner
To develop our businesses with a positive relationship towards the society in which we operate
To be concerned about the well being and development of our personnel
Combining the reason for our existence, and our strategy and tactics to systematically achieve sales and customer development goals through creativity, and ethical implementation of business building techniques
These values encompass one superordinate value which is expressed in the slogan:
Kaap Agri is the place where people still count!